Posted 161 days ago in Manufacturing/Operations
Generac Power Systems – Join the leader in the power industry! Our Corporate Office in Waukesha, WI is seeking a Digital Marketing Manager.
As the Digital Marketing Manager, you will be responsible for providing strategic oversight, as well as tactical and project management support for Generac’s entire internet presence. You will drive creative projects and provide input to creative development and execution of internet marketing materials with both in-house and external creative teams. The candidate will be an active thought-leader for digital marketing, staying abreast of current literature, search engine trends, competitors, and best practices and strategies in the management of online paid media. Your passion and innovation will allow you to bring new ideas and concepts to generate acquisition leads.
Our successful candidate must possess the ability to understand business-to-business and business-to-consumer marketing of manufactured technical products, and develop effective internet marketing activities consistent with overall departmental objectives. In collaboration with the IT department you will drive the overall ‘look and feel’ of the company’s website which are consistent with creative guidelines established for other marketing communications. It is pivotal to maintain awareness and knowledge of the latest technologies (Web 2.0 concepts, flash animation, use of pop-ups, etc.) and recommend changes. Your schedule should permit occasional travel as there will be trade shows, media events and customer meetings that you must attend.
Additional Skills Preferred:
"We really challenge our teams to take their ideas and push them as far as they can, to take some risk's". Aaron Jagdfeld, CEO
The power behind Generac's continued success comes from a knowledgeable, dedicated group of employees who are committed to innovative approaches, technical excellence and first class customer service. Generac recognizes our employees are the soul of the company and values the contributions they make. We strive to hire employees who share our goal of putting our customer first and are dedicated to providing a superior product.