Marketing Manager

Lead tactical and strategic activities across customer marketing, category marketing, and brand marketing. Build a base of knowledge about consumers, customers, and competitors to inform marketing strategies and programs. Work closely with Sales, Merchandising, and Creative Services to build programs and materials to support the Sales force across Food, Drug, Mass, and Pet Specialty channels. This is a new role which will report to the VP of Marketing. The successful candidate will have skills developed working with larger brand-driven companies, and the resourcefulness to pioneer this capability in a mid-cap business.

Write and execute annual Customer, Category and Brand Marketing Plans
Develop consumer and category insights to support product launches and increased retail distribution
Collaborate with Merchandising and Sales to lead the development of sales materials for key product launches and restages
Communicate key initiatives, strategy changes, and marketing programs to the Sales organization
Develop process to maintain customer planogram database
Partner with Creative Services to develop compelling marketing communications

Experience / Requirements:
Experience/Requirements
Experience/Requirements
Experience/Requirements

Bachelor’s degree (BA/BS) in Business, Marketing, Economics or related field with a minimum of 2 years in category marketing or customer marketing in a CPG or retail environment.
Minimum of 1 year of sales experience calling on key accounts preferred.
Experience preparing sales presentations for key accounts
Ability to develop, communicate, and apply marketing research insights to business results
Proven ability to collaborate with Sales, Merchandising, Creative, and Finance teams
Strong analytical skills
Ability to work in fast-paced environment with high accountability and focus on ROI

About PetEdge:

Do you know that the pet industry is $ 51 billion and growing? Do you know that the pet industry has grown every year for the last 15 years and is one of the only industries to post consistent growth during difficult economic times? Do you know that many economic experts consider the pet industry to be recession-resistant because of the devotion that pet "parents" show their extended family members?

PetEdge is a nationwide wholesale distributor and manufacturer of professional quality pet care supplies and equipment. We have trend setting products at unbeatable prices with eye-catching retail packaging. We are a leading B2B provider of pet products for independent retailers and pet care professionals. Groomers, kennels, veterinarians, breeders, and active enthusiasts have access to over 12,000 national brands and exclusive PetEdge brand products.

PetEdge is a family-owned company with the mission "To make PetEdge the only company our customers would want to do business with and the only company that our associates would want to work for."

We are a leading company within the healthy and growing pet industry with headquarters in Beverly, MA. PetEdge markets to pet care professionals and retailers through a combination of catalogs, e-commerce, and a sales force.

PetEdge offers a competitive compensation package including a comprehensive benefits package including health, dental, vision, 401(k) matching, an employee discount and much more. We have a business casual work environment along with a talented team of associates.

If you are interested in being part of a team environment and working in a dynamic, exciting company, where our associates take great pride in our workplace to help us be the best that we can be, then please visit career opportunities at www.PetEdge.com for a complete list of all of our open positions.

PetEdge

This job posting is closed.

Marketing Manager

Beverly, MA

About PetEdge:

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