Oversee the Interactive Marketing programs of clients, which could include: Search Engine Marketing (cost per click/pay per click), Display Media, Social Networks and leveraging Analytics.
Responsible for the management of the client’s CPC campaigns. (Adwords, Bing, 2nd tier engines, vertical portals or channels, etc.)
Monitor a variety of diverse clients with varying advertising budgets and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.
Report internally to team and externally to client on performance, results and campaign challenges, along with new ideas.
Research new advertising channels or platforms to be considered.
Optimize efforts through analysis of data and analytics intelligence.
QUALIFICATIONS
Prior SEM or online marketing experience required.
"Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.
Must have experience with Cost per Click advertising networks to include: Google Adwords, MSN/Bing AdCenter, etc.
** Preference given to Google Adwords Qualified Individuals and those with knowledge of Google Desktop Editor.
Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
Ability to analyze data through web analytics.
Strong knowledge of Google Analytics preferred.
Attention to detail and ability to multi-task successfully a must.
MS OFFICE skills required especially Excel.
Analytical thinker -- able to come up with solutions -- Problem solver.
