Sr. Media Manager – manages TEAM; up to 100K



Major Job Responsibilities / Accountabilities:

* Research clients’ websites – understand online goals and objectives. Develop keywords and phrases relevant to business model.
* Assist in development of search media plans (research, submitting request for proposals “RFPs” to search engines) and building effective relationships with all vendors
* Develop keyword advertising copy / messaging adhering to the search engine specifications and guidelines and meeting clients’ objectives on key performance indicators
* Responsible for proofreading content and ensuring quality of message.
* Interact with clients as needed for approvals and / or revisions.
* Actively manage paid search campaigns to the clients’ weekly and monthly budget goals
* Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, including ability to recognize and troubleshoot data anomalies.
* Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement.
* Assisting in monthly and quarterly media billing reconciliations.
* Study, observe and develop learnings on all elements of paid media campaign management.
* Maintain an understanding of industry trends and research industry related media.


Skills/Requirements

* Bachelor’s Degree or equivalent work experience
* Minimum of 6 months of experience in search engine marketing (ie: experience with bid monitoring and adjustment of search media campaigns across multiple sites, defining terms and writing effective copy, highly relevant and targeted to clients' products and/or services.)
* Experience with internal site visitor reporting/tracking programs or software.
* Strong Excel skills
* Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
* Strong analytical skills
* Strong verbal and written communication skills
* Detail-oriented and organized
* Exhibit enthusiasm, passion, creativity and commitment